The Coffee Date

The #1 Content Creation Exercise for New Bloggers

Diana TrinhComment

Are you a new or seasoned blogger that is feeling overwhelmed when it comes to creating helpful + sustainable content? Are you struggling with posting valuable content on social media? Are you tired of getting stressed over what you should post? Not sure if your content is reaching your audience? No worries, because you aren’t alone. I have been blogging for about 4 years now and have been consistently blogging for the last year.

When I first started blogging, I was absolutely CLUELESS, I needed to create an online portfolio in the form of a blog for school. A year or so later I then create a blog for my photography and a relationship blog for long distance lovers. Needless to say, I wanted to talk about something, but had no idea what I wanted to discuss and who I was talking to (my ideal reader). So when I decided to add a blog to my business website I knew that I needed to make sure I was these two very important things:

  • Consistent

  • Intentional

I wanted to be intentional when it came to the topics I covered + consistent with my voice and scheduling. I wanted to make sure I was writing content that was not only what I knew very well (my expertise), but also content that would help my readers. With that being said, I created a plan or I should say multiple plans.

I know exactly how it feels to be:

  • struggling to plan + create blog + social content
  • constantly asking myself, “are they gonna like this post?”
  • struggling with consistency

I’ve said it before and I’ll say it again, every entrepreneur, business owner and blogger goes through the same phase on their respective journeys. This is a learning process for all of us regardless of your current phase. I’m not a newbie and yet I am constantly learning + implementing in my business and especially on my blog.

When creating content for my blog, social media or newsletter, I always make sure to keep my ideal client or reader in mind. I used this exact exercise  to figure out who they were and then I ask myself these questions whenever creating content to understand what they need from me. Knowing who my ideal ideal reader has been the key (outside of this exercise) to being able to write consistent blog posts. Whenever I get stuck or feel as though I’m running out of ideas, I go right back to this exercise and the basics.

People get stuck when they are attempting to overcomplicate something. Go back to the basics with this content creation exercise!

What’s needed to complete your freebie:

  1. Knowing who your ideal client or customer is

  2. Your favorite pencil or pen

  3. Quiet time, your brain + the willingness to start creating content that speaks to your ideal reader.

Once you have completed the content creation exercise, I want you to then work on outlining your blog posts + creating a process for writing and scheduling. Immediately after completing this exercise, I always brainstorm + outline my ideas. Doing that and then taking another day to write usually helps me to not get overwhelmed.

I use this awesome blog post planner by The Alisha Nicole to outline + plan out all of my posts in advance. Once I got into a routine + had Alisha’s planner, creating content was a breeze for me. I want you to experience the same thing.This will help you to stay consistent.

Another way to stay consistent once you have completed the content creation exercise is to focus on the quality of your posts and not the quantity per week or month. It’s so important to create strong blogs posts with no fluff. I feel like it can be easy to fall into the hole when you are just starting out or if you are feeling overwhelmed by what other people are doing. That’s okay, we all deal with it.  

You are going to go through various phases on this journey and it’s totally natural. Hopefully this phase will be one short lived now that you have what I consider to be the #1 Content Creation Exercise for New Bloggers.

Janine over at has some fab basic new blogger tips that I know will help you. The few things she mentioned, I too, learned when I was getting started. You can also check out Mariah Coz ( for monetization tips.

Need some more tips, your number one social outlet should be pinterest. This platform is perfect to discover other bloggers that provide a wealth of information for pretty much anyone. Just log on and type in whatever you need help with or info on.




Bio: Tessa helps aspiring + seasoned female side hustlers and small biz owners devise a goal driven lifestyle fitting action plan that allows to accomplish their biz goals with balance over at  
Follow her on social @_bellacreative