The Coffee Date

Blog Tips

6 Things you need to do after hitting "Publish"

Blog TipsDiana TrinhComment

What happens after you publish a post? Do you wait for it to magically receive tons of traffic or do you have a strategy in place to help market your new post?

Less than a year ago, I was running a lifestyle blog that received little to no traffic. Why? Because, I didn't know how to properly promote my post after publishing it. I went almost two years having a routine, "Hit Publish and wait for readers to find my post." How were readers going to find my post if I didn't actively promote it?

I actually spend 1 day a week writing my post, and the other 6 days actively promoting it.

Here are tips I use to get my posts seen by hundreds of people.

1) Make a graphic for your post and pin it to specific group boards using Pinterest.

I make all my graphics using Photoshop, but there are ways to create Pinterest Graphics using (which is FREE and amazing). Why is this so important? Pinterest is amazing for getting traffic to your site, but remember that it is really important for you to have high quality graphics.

TIP: Make your images stand out by making them vertical, I use images that are: 1000 (width) x 1400 (height). 

2) Tweet out your new post & Pin it to the top of your Twitter Feed

I promote my new post everyday, a bit excessive but I must be doing something right if I get 100 views from twitter a day. I schedule all my posts using buffer  and schedule a tweet about my new post everyday, but use different copy for each tweet. 

Imagine how spammy it would look if I had the same copy each time I promoted my post? Mix up your copy and also, don't forget that you need to be actively sharing other's content as well. So, I would share 5 other helpful blog posts by those in my niche, and throw in my new blog post. 

Click the photo to download the BLOG PROMOTION CHECKLIST. 

Click the photo to download the BLOG PROMOTION CHECKLIST. 

Don't be afraid that you'll look spammy, twitter feeds move very quickly.

Here's how to pin your newest post to your Twitter. Click on the post that you want to pin, on the right hand side there should be "..." (highlighted in the photo) and then go down to, "Pin to your Profile Page". 

Why this works: Everytime someone clicks on your twitter, they will automatically see the pinned tweet. So, instead of seeing the latest thing that you tweeted (which could be another person's content) they will see your new blog post. 

3) Promote your new post in Facebook Groups

Hopefully you've been able to read my post on "How to find Clients in Facebook Groups"  if not, click here to read it. Facebook groups aren't only great for finding clients but it also works the same way for promoting your blog posts. Make sure to keep a chart of daily promo threads and write down specific days that the groups will let you promote your post/service. Then, use that to your advantage and post on those days. 

Another option you can do, if you really want to get more eyes on your post is to use the search feature: 

I go into more detail in my Facebook Blog post

I go into more detail in my Facebook Blog post

Use this search feature to find people who are actively posting questions that your new post can answer. 

Advanced Tip: You can use this feature on TWITTER as well.

Simply go to the RIGHT, type in the keyword you're looking for (in this case, banner design) then make sure to click, "LIVE". By clicking LIVE, it only shows you the tweets that are the most recent. 

How do you expect people to find your blog if all you do is press “publish” then leave?

4) Use Instagram to promote your post & Change your Bio

I'm new to the Instagram game, but so far I've been able to find plenty of customers through there and make great relationships with other bloggers as well! Using the pinterest graphic you made for your blog post, resize it so that it fits Instagram and upload it onto your account. Most bloggers just stop there, however we're going to take it another step further. 

You're going to go and edit your bio so it reflects your latest blog post (of course, you can use this to promote your latest product, sale, etc). Here's what mine looks like right now for an example:

You can tell from my bio that I'm advertising my sidebardesign course, which you can access here . But, if I really wanted to make the link stand out, I could have written something like this, 

"Learn how to design a gorgeous sidebar FOR FREE, click here:" 

Then, when you post up your IG graphic telling those about your new post, you can simply write, "Click link in bio to read the post!" because IG doesn't allow clickable links.

TIP: Make it as easy as possible for people to read your post. No one is going to want to type out the URL in their browser, so if all they have to do is click the link on your bio - they'll be more likely to do that. 

5) After you hit publish, start commenting on other blogs.

Commenting on other blogs is always a great idea, it helps build relationships, gets your name out there and you can even see an increase in your traffic. When I had my lifestyle blog, I didn't have ANY social media except Instagram (and even then, I didn't see any engagment) so the first thing I did that helped me get more traffic and more followers was commenting on other people's posts. 

When you comment on someone else's post with a great comment aka more than one sentence then most of the time they're going to visit your site and see what you're all about. Commenting on other's posts also increases comments on your blog posts (which is how I end up getting comments on my blog posts for this blog). 

Although it may take more time than simply pinning your new post to your twitter feed, commenting on other blogs is more active and in return (for me) yields the best result when it comes to getting more traffic & also getting more comments.

How do you write a great comment? Make sure you address the blogger by their name (look at their about me), read the WHOLE post and then write your comment. I don't tell them to come over to my blog, because that can look spammy and doesn't look attractive to me (though you can if you want). 

6) Make it easy for others to share. 

 The easiest way for your content to get shared, is to make it easy for others to share. At the very least, make sure you have SumoMe. SumoMe gives you those awesome share icons on the right hand side. Here's a detailed tutorial on how to use it with a video tutorial as well! 

How do you make your content easy to share? If you have any blogging BFF's, nows the time to ask them for some help! Amber from The Ultimate Business Book puts everything in a google docs or excel sheet and asks her BFFs to share them. 

By having prewritten copy, all your BFFs or readers have to do is copy and paste the tweet, or share the premade image, or share the facebook post!

Imagine someone going up to you and asking you to share their latest blog post, now imagine someone sending you files where you can easily pick and choose what platform you want to share it on along with a photo.

How To Create The Perfect Sidebar

Blog TipsDiana TrinhComment

Here are simple tweaks you can make to your blog sidebar to make it reader friendly and organized. 

1. Craft the perfect "About Me" Bio    

Let me tell you something, humans are selfish. People always want to know about things that can help them or solve a problem that they have - it's perfectly normal. That’s why it’s important for us to tell readers how exactly we will benefit them. That’s the secret ingredient.

Here is my 3 part formula for crafting the perfect about me copy. 

1.      Tell people who you are
2.      What you do
3.      & how you can help them. 

My bio states that “I’m a social media marketer, design enthusiast and blogger. I love helping bloggers increase traffic to their website, design gorgeous graphics, and become a better blogger.” This clearly states who I am, what I do, and also to someone who is reading that – who I serve and how I can help them. 

If you’re a health coach, let people know what your “why” is. “I strive to help women feel confident in their bodies and live a healthier life.” This is great because people who are struggling with their body image will read that and think, "This is me. This is what I want to improve, and where I want to be."  

2. Utilize your search bar and make sure others can find it.

Okay, I am a huge fan of the search bar and I use it ALL THE TIME. If I land on an amazing blog then I’m going to want to search for certain things, whether it’s facebook ad training, instagram tools, things of that sort. Please have a search bar, and put it at the top. 

3. Have Categories.

Categories are important, I go straight for categories when I see a blog that I really love. (I know I don't have my categories up yet!) They help make your blog more organized and let people easily find your stuff when they just feel like browsing (unlike the search bar which is of course more specific). I think that some people make the mistake of having too many categories when they start out blogging, but don’t worry, it’s never too late to really clean up your blog!

Example categories for my blog (business/marketing) would be: Social Media, Graphic Design, Blogging, Clients.

For a lifestyle blogger it could be: Fashion, Travel, Beauty, Life.

A health blogger could have: Recipes, Workouts, Health Tips.

4. Put your newsletter opt-in in a place that's easy to find + Make sure the copy is interesting.

90% of everyone that I reviewed had, “Subscribe here to get daily updates” which was standard and comes with every newsletter block. Here’s how to really make an impression on new bloggers who land on your site.

Tell them what they’re getting, and when they’re getting it.

Why should they sign up for your newsletter? What amazing things are they going to get? Are they going to get a newsletter from you 1x a month? 3x a week? Everyday (don’t do this).

1. If you’re a fitness coach, you could say something like, “Ready for a new you? Sign up here to get fitness videos sent straight to your inbox once a week.” Questions do very well because when there is a question, people who read it form an answer inside their head. 

2. If you're a food blogger, write something like, "Don't miss another healthy recipe, join the party." 

Bonus Tips:

Make the "Submit" Button super fun! Write something like, "I'm in!" or "I want it!" 

5. Your Social Share buttons should not be hidden at the bottom of your sidebar.

I like my social share buttons under my about me, so after people read it they can click on my social media icons and get to connect with me. Don’t put it at the bottom. You want people to connect with you, so make sure it’s easily found.