So, you’ve been blogging for a while and your traffic is finally becoming more stable overtime. Maybe it’s time for you to start earning money through blog advertisements! 

There are tons of different advertising platforms that you can use to make money on your blog passively, so how do you choose? We’ve included a roundup of the most popular advertising platforms for bloggers in this blog post, and will explain their pros and cons along with their requirements.

Here are the different advertising platforms we’ll walk through:

• Google AdSense

• Ezoic

• She Media

• Mediavine

1. Google AdSense

Traffic Requirement: No minimum traffic limit applied

• Minimum Payout: $100

• Pros : It’s free and your ads are created by Google. Placing ads from different sites is easy. Customization of ads looks is also a possibility

• Cons: You need lots of traffic to make decent money. Most ads pop up in an annoying way for visitors. You have to reach $100 to get a payout.

Google AdSense is the Google branch that handles all the income from advertisements on your blog. Those ads usually need to be relevant to your blog's niche. Otherwise, visitors are less likely to click on them, but you can monetize their clicks, traffic, and interaction with your blog's pages.

All ads have specific links to guide people to retailers' websites. That's how you earn from clicks on ads published on your blog's pages.

However, you need to know that AdSense has a strict policy that may not be suitable for beginners. Your blog could be dismissed for no reason, even when you think you have done everything right. You must gather $100 in ad revenue to ask for a payout. That affects newer blogs with smaller traffic that will need a substantial amount of time to earn their first check.

Besides Google Adsense having a huge advertiser base, there is nothing else that could be attractive about using it on your new blog. You can't even change the ads' pattern and color, so you have limited control over the look of your site in the first place.

2. Ezoic

Traffic Requirement: 10K visits per month

• Minimum Payout: $20

• Pros : You can have revenue by ads testing. Best analytics and reporting for your traffic and ads viewing is available. Great support and customer service. Blog owners have complete control over the ads they have on their sites.

• Cons: Appearance of a small ad at the footer of your page. Setting up Ezoic requires some experience. First results only come after the initial 30 days.

If you are a part-time blogger and not tech-savvy, then it's better to have Ezoic as your ad platform. They accept blogs with even less than 10k visits per month. So if you are at the very beginning of your blogging career, you can choose Ezoic as your premium ad-delivering platform. 

However, if your blog has less than 10k visits per month you need to join through a program called “Access Now”.

With Ezoic, you can earn more than AdSense since it pays close to $12-18 per 1000 clicks. There is no entry fee to start using the Ezoic platform. When you reach a great number of views, you can switch to paid membership plans that offer you more chances to earn big from traffic. Requesting a payout would require you to earn at least $20 in ad revenue. Ezoic applies an Artificial Intelligence sequence to monitor visitors' behavior when reaching your blog. That's to adjust the number and type of ads according to your blog's conditions, making you earn higher!

You can find more information about Ezoic requirements here.

3. She Media

Traffic Requirement: 20K visits per month

• Minimum Payout: $20

• Pros: It’s easy to set up. Support is always there when you need it. There is high flexibility with minimum ads requirements for mobile and desktop. Blog owners get plenty of chances for brand partnerships for extra cash!

• Cons: Ads frequency is high and irritating for visitors and you can’t control it. The reporting system has its flaws. Annoying ads keep on popping up when trying to read an article. Blog owners need to commit to a one-year contract.

If you have a US audience-oriented blog and most of your visitors are female users, then She Media is your ideal ad partner network. A prerequisite to entering She Media is to have at least 20k visits per month when you apply, and your site should be more than 90 days present online.

There is also a minimum payout of $20; you can choose either PayPal or direct deposit. All ad revenues from She Media follow the Net 60 rule, where you need to give 40% of your income to the ad partner network as a fee for being active.

Installing the ad code of She Media to your blog is easy enough. Even when your site has been made through the WordPress platform, it's easy to follow the instructions and start having ads through the She Media platform. Achieving a 70% visibility score on their ads is a must, both for your blog's desktop and mobile versions.

For more details on advertising with SHE MEDIA, please view their FAQ page here.

4. Mediavine

Traffic Requirement: 50K visits per month

• Minimum Payout: $65

• Pros: Rapid service whenever you need it, Ads are only high-value and premium, its dashboard remains user-friendly, the reporting system is completely transparent, all ads are tested on their blogs first before coming to production.

• Cons: Visitors get many ads on a single page which could be frustrating. You can have the ads viewable when you read posts of more than 1,000 words. All ads have the Mediavine brand visible on them.

Mediavine is a great alternative to Google AdSense and works with any site with more than 50k monthly visitors as of 2020. That doesn't mean you can't stay with them if your traffic falls below that threshold, but it's a prerequisite to enter. As a blogger, you need to have a clean site that hasn't received any bans from Google AdSense.

Original and well-written content, with images and backlinks, is what Mediavine asks blog owners to accept their applications. Hate and radical content could easily be a reason to get banned from Mediavine, so be aware of what you publish.

It will need you to reach at least $65 in net revenue to ask Mediavine for a payout. The payouts are processed through PayPal, direct deposit, cheque, or local bank transfer. If your blog reaches higher traffic, you can be eligible for Mediavine Pro, where you can qualify to get almost 85% of the ad revenue! 

Final Words

Blogging could be profitable as long as you register with the right ad platform. AdSense is no longer your sole solution; you should check all the alternatives to find the most suitable proposal. Most of them require minimum IT knowledge on your part, but hard work is always necessary to succeed!