The Coffee Date

The Perfect 4-Step Email Funnel to Sell Your Product

BusinessDiana TrinhComment

Very early on in the digital entrepreneur industry, it’s drilled into our heads, “build an email list.” In fact, many thought leaders in the entrepreneur space have built their empires off a successful email list.

So, it’s safe to say that you’ve probably got an email list if you’re reading this. It’s also safe to say that you might feel like you’re in a rut when it comes to connecting with that audience within your email list.

As a copywriter who specializes in email funnels and website content, it’s one of the more common conversations I have with my clients – how to write a good email funnel for your product.

In fact, for any entrepreneur – especially ones just starting out, it’s a big question. That’s why we’re going to demystify the perfect email funnel, right here, right now. Don’t worry about taking notes, there’s going to be a link to download all the templates discussed in this post. Including optimized titles! Click here to download the freebie and get started! 


Let’s jump in.

“How long should my emails be?”

Let’s leave this question right here at the beginning of this post. I’m sick of hearing people fixate over the length of their emails.

For one thing, you should use as much words as you need to get your point across, not some prescribed length that’s passed around in social circles.

However, one trend that I can assure you of, is that shorter emails work better when your prospects are just getting warmed up to your idea, and longer ones when they’re super interested in what you’re offering them.

My email funnel strategy reflects this ideology. Plus, it’s a short funnel of only four emails – so you have all the flexibility you need to either add them to your existing one, or use it as a standalone.

Cool, right?

Email 1: A Memorable Icebreaker

This email is basically a refresher course for all those who were already on your list, and an introduction to you for those who’ve joined your list specifically for the product that you’re launching.

Here’s what you’ll need to cover in this email:

  • Who you are
  • What you do
  • How long you’ve been doing what you do
  • An ideal that drives your brand’s mission and is in line with why you want to launch your product

The last point is actually quite important. It makes your audience feel like they can be a part of something much bigger that just putting money in your pocket, or enhancing their own lives. It can be something as simple as creating financial security for single mothers.

Choose something with resonance that you audience can link you with. You want them to think something like, “Oh, she’s the entrepreneur who wants to help single mothers by teaching them how to build great online businesses? Let me see what she has to say…” when they see your name come up in their inbox with the next email.

Email 2: Emotional Solutions

If you aced your first email, you’ll have a pretty good audience for your second one. Your second email is going to be all about what you can do for your audience, but look at it from the emotional perspective – we don’t get into financials and dollar figures in this email.

This email is dedicated completely to the emotional benefits of taking hold of your offer. Here’s what you need to include in this email:

  • Pain points (that you’ve researched!) of your audience
  • A personal experience handling this pain-point
  • The emotional benefits of the solution that you have

An age old way to get response from your audience in the copywriting circle involves appealing to their emotions.

People are only interested in things that make them feel good. It’s your job in this email to highlight the aspects of your product that do just that.

Email 3: Social Proof

This is the email where you kick everything into high gear and bring out all the stops. You really dive into the core components of your offer and all the convincing, analytical stuff you had probably written down while brainstorming your idea.

This is where you get the chance to toot your own horn. Here’s what you need to talk about in this email:

  • Educate them about your offer
  • Bring out all the analytics like stats and figures
  • Social proof to prove that you’re the shiznayee

This email is normally the longest of the bunch. It’s at that place in the funnel where your audience will be interested in what you’re saying, so you can write a longer email than at the beginning. Include a one liner at the bottom of your email with a link to purchase.

Email 4: Wrap it up

This is the last email in the funnel, so here is where you’d include any bonuses you’re offering with your package. The key to this email is making it like a personal invitation (not a plea!) to get your audience to buy your product, or sign up for your course.

In this email, you HAVE to include:

  • A personalized message that speaks directly to your audience and connects with them
  • Any bonus offers you have included in your sale
  • A minimum of two links to purchase, artfully placed within your email

As the final email in this funnel, it’s important to end on a good note. A positive closing line with the inference of the reader purchasing your product is great, not a negative one highlighting what will happen if they don’t.

And, there you have it! A simple 4-email funnel perfect for selling your product. No more stumbling over what to write. As promised, here’s the link to download your free email funnel templates!

All set? Leave your thoughts in the comments below! I can’t wait to hear your results with this funnel. I hope I’ve made your life as an entrepreneur that much simpler.

Guest post by Devonnie Garvey 

Devonnie Garvey is a copywriter for entrepreneurs at who want to attract with their ideal clients and connect with their audience in new and creative ways. She also runs a blog, The Femme Agenda, which is dedicated to helping young women start, build and sustain successful online businesses. Send her an email, or follow her on twitter.

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9 #PowerTips To Be A Powerful Speaker And Presenter On Video, Webinars, And Live Stream

BusinessDiana TrinhComment


How are you on video, webinar or live stream?

Do you feel like a deer in headlights every time the recording light goes on? Does it take you a dozen or more takes trying to capture a simple two-minute video, yet still not liking how you look and sound? Or are you stuck on deciding what equipment to use and figuring out how to use that program to edit your videos that you haven’t even started?

The myth most entrepreneurs believe when using video to grow their business is that professional lighting, audio, and the “perfect” script will make their videos powerful.

While having the professional touch does helps increase the quality, it’s not enough to make you stand out from everyone else in the online market place. Instead, the emotional energy you bring when you speak and present is EVERYTHING!

Think of it this way…

It’s the difference between a thermometer and a thermostat.  A thermometer takes the temperature of a room while the thermostat directs the temperature of the room

Your number one job when you speak or present is to manage the energy and emotions of your audience.

The audience won’t remember what you said, but they will remember how you made them feel.

Your goal is to get your audience more emotionally connected to what your message. The magic happens when you shift your focus worrying about what you’re going to say to how you show up instead. This isn’t about you. It’s about your audience.

Authenticity comes naturally when you fully give of yourself, and you amplify the level of generosity you give.

Here are 9 #PowerTips to become a powerful speaker and presenter on your next video, webinar or live stream:

1. Bold Enthusiasm

You must claim your identity as a powerful leader and speaker. No one can do that for you, but you. Only you can decide to either shrink and feel small or show up with bold enthusiasm. The two most important spots in your video are in the beginning and the closing. You want to have a grounded high-energy intro because you have 7-10 seconds to captivate your audience’s attention otherwise they drop off.

That means you have to be ready to go as soon as you hit record rather than taking a minute or two to warm up to find your rhythm  You also want to crescendo at the end or when making your offer. Don’t let your voice fall flat, don’t go up in tone, and don’t make it a question mark.

Stay strong when you announce your price. Build up your level of energy before “The Ask” or call to action. Remember, where you leave your audience in the last 3 minutes is your brand.

2. Speak As A Leader

How you speak and sound gives you the ability to control how people and the world perceive you. This includes your pitch, your pace, your tone, your melody, and your volume.

  • Talk too slow, people will think you’re dumb or stop paying attention.
  • Talk too fast, people will think you’re hiding something.
  • Talk with a high pitch or soft voice, people don’t see you as an expert or take you seriously.
  • Talk with a mono-tone, people will tune you out.

When you speak with passion, you speak with greater volume and range that fills the space. Don’t be afraid to speak louder and more expressively when you go live. Remember the power of the pause. You want to give your audience time to process information.

You also want to slow down when covering a deep topic or sharing a vulnerable story to enhance the impact of the point you’re conveying.

Mastering how you adjust your pace, pitch, tone, and volume to match the emotion and energy you want your audience to experience is the key.

Don’t get trapped in one dimension. Expand the ranges in each of the five areas will help keep your audience engaged.

3. Eliminate Space Fillers

Space fillers are the most common and unfortunate habit. These are the uhh, umm, like, so, and, you know, just, and to be honest.

Space fillers usually come up when you’re transitioning from one thought to another or thinking about what you are going to say next.

Not only do these distract your audience from your message, space fillers also chip away at your credibility.

With the help of a little awareness, an easy solve for this is to elongate and connect your words to string them together into phrases where you stop only at the comma or period of a sentence.

4. 93% Of Your Communication Is Through Your Body Language

Does your body language portray the person you want the world to perceive?

The way you carry yourself with your physical presence, posture, gestures and facial expressions are a big part of how you feel and how others see you.

You want to own the physical space with your body language.

When you sit, sit up straight, chin tucked back not lurching forward, shoulders comfortably down and back, and your feet firmly on the ground.

When you stand, stand tall and grounded with your feet apart, your neck in line with your backbone as if a metal rod connected them vertically, and your chest up and outward confidently.

You want your stance to make you feel confident, sexy, strong, and powerful.

As a general rule, be mindful of fiddling with your clothes, fixing your hair or bangs, and make an effort to keep your hands away from your face, mouth, ears, chin, and neck because often these gestures communicate negative messages to your audience.

5. Your Micro Expressions Elicit Your Audience’s Emotions

It’s no surprise that your facial expressions send positive and negative signals to your audience. However, it’s the micro expressions that occur on a subtle level that are important to pay attention to.

Make sure to maintain eye contact with the camera the way you do when you’re having a heart to heart conversation with your favorite client or best friend. The more conversational and personal you are, the more relaxed and stable your facial expressions will be.  

Try to avoid raising one or both eyebrows, wrinkling your nose, frowning, raising upper lip or raised only on one side, and clenching your jaw because they show signs of skepticism, displeasure, disapproval and aggression.

The more happy, neutral, and relaxed your facial expressions, the more positive impressions your audience will feel that builds likeability and trust.

6. Know Your Outcome

The outcome is why you are creating your video, webinar or live stream. Your entire presentation should be centered and revolved around the number one outcome.

If your audience walked away with one new belief or insight, what would it be?

What is that breakthrough? What is that next level for them?

Frameworks are the secret sauce that keeps people coming back for more because it gives a powerful structure to your presentation.

Your audience is ultimately coming to you because they have a problem and are looking for a solution. Your framework is the solution that solves their problem with a proven step-by-step process, tips, or lessons.

Every story you tell must be specific and aligned with the outcome in mind. Stories are also the best way to make you relatable and build the know, trust and like factor with your audience.

People will invest their time, money, energy, and resources when you clearly and precisely describe the pain they are in right now, where they want to go, the cost of them not taking action right now and that you have a proven process or step-by-step system that will take them from where they are to where they want to go.

Take for instance, Stephen Covey’s, The 7 Habits Of Highly Effective People. When you change the way someone thinks, you influence them. You help them see the world differently, to see their problems differently, and to create new possibilities and opportunities.

7. Drop The Script

Drop the script. Drop the prompter. Drop the notes. Drop trying to say everything perfectly and focus on being present, authentic, real, so in the moment, and alive by engaging with your audience (even if you don’t have a live audience!)

Strive to reach a level where you know your messaging, outcome, expertise, and stories so well that you can talk for an hour without any scripts, notes, or prompter.

When you know what you’re going to say so well even if it doesn’t always come out the same way, you are more present with your audience and are more likely to pick up on cues that you would have otherwise missed.

That means you have to practice, rehearse and condition your presentation with repetition so that it feels second nature.

8. Play With Your Audience

You want your audience to feel as if your video, webinar, or live stream is a one-on-one conversation. Ask for their interaction and engagement with open coaching, Q&A time at the end, or checking in with them by asking:

“How many follow?”

“You guys having fun?”

Be willing to have fun with your audience, to make them laugh, to tease and cajole them in a playful way. Honor your audience for showing up, to honor their challenges, to say that ya love them and care about their wellbeing and success.

Make sure they truly feel that you have their back and that you give a damn about them. Your willingness to be generous with your love, your compassion, your vulnerability, and your openness will be directly proportional to the level your audience interacts with you!

9. Self-Evaluation

Mastering your ability to stand in front of the camera and deliver a message powerfully has to be conditioned with practice, repetition and the right feedback.

As you go through each #powertip, rate yourself on a scale of 1-10 how well you did on your video, webinar or live stream. What’s working for you? What’s not working for you?

Please, please, please don’t take this about judging and criticizing yourself. It’s about getting constructive feedback to help you develop your skills that make you a more confident and powerful speaker and presenter.

With each video, each webinar, and each live stream, you will get better and better. If you want to accelerate your growth, make it a habit to review and evaluate yourself after every time you speak or present regardless what video platform you use.

Here’s to making your greatest impact and becoming a powerful speaker and presenter! Always keep radiating your beautiful light with the world living life with passion, purpose, and meaning.

Guest Post by Yelena Kaganovsky

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Yelena helps entrepreneurs and thought leaders confidently share their message with the world on video so that they can reach a global audience, start movements, and make social changes. Together we can make the world a better place for generations to come. 

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The 10 Qualities of Viral Content

Diana TrinhComment

Have you ever wondered why some pieces of content go viral? Why you keep seeing the same videos and blog posts shared on Facebook? Or why you see the same cookie recipe showing up over and over on your Pinterest feed?

Why some pieces of content, and not others, may leave you scratching your head. But essentially, viral content is bizarre, controversial or leaves you rolling on the floor laughing. Viral content is sharable and irresistible.

Over the years, I have written content that I just knew would become the next best thing - only to check my website stats to find that my mom was the only person who read it. On the other hand, I’ve produced posts that I thought were “so so” that became insanely popular.

Over the last decade, I have helped brands shape and promote their content, and I’ve learned a few things along the way. While some posts just seem to have the magic sauce to become overnight sensations for no reason at all, it is possible to intentionally increase the chances that your content will go viral.

Let’s do this!  Here are the top 10 qualities of viral content.

1. Viral content is sharable

Make your content easy for people to share. Content that goes viral prompts others to post it on their Facebook pages and Pinterest boards. Recipes and DIY projects are usually shareable. Family vacations and birth stories are usually not shareable. Your readers will LOVE reading about your trip to Italy, but it’s not shareable unless it’s something people would feel comfortable posting on their own pages.


2. Viral Content Has a Twist

When is the last time you saw a Pin about how to put your hair in a simple ponytail? Yeah, I don’t remember either. But you’ve seen Pins for fishtail braids, two-minute hair hacks, and curls made with a flatiron, right? It’s not just a cookie recipe - it’s fried oreos or strawberry cheesecake no-bake cookies. You’re picking up what I’m throwing down. It boils down to one thing: viral content is interesting.

3. Viral Content Is Compulsive

You NEED to click that post. NOW! There are a number of ways to make your content ‘compulsive.’ For example:

  • Quantity - 25 of the Best Cookie Recipes (can you tell I like cookies?!)
  • Quality - The BEST _____ I’ve Ever Tried
  • Guilty Pleasure - Sales, “best of” lists, pop culture, etc.

Next time you’re sucked into the dark crevices of the internet, start to notice what makes you click.

And try this little trick: next time you’re waiting in line at the grocery store, read the headlines on all of the magazine covers. Those are perfect examples.

4. Viral Content Has Mass Appeal

When you write a blog post, run a checklist on it to determine if it has mass appeal:

  • Would your best friend be interested in this?
  • Your mom?
  • Your sister?
  • Oprah?
  • The coolest, most “in” blogger you know?
  • Your aunt who spends her entire day on Facebook?

You get the picture. When you find ideas that most of the people on that list would like, you know it has viral potential! Try making your own list of diverse people (different ages, styles, and interests) whom you know well enough to predict their interest. It’ll become your cheat sheet for predicting mass appeal.

Here’s the key—It doesn’t happen that often. To be clear - not all the ideas on any blog will have mass appeal. If they did, it would look crazy, like the popular page on Pinterest. Consider mass appeal as a magic moment that only happens once in a blue moon. 


5. Viral Content Solves Problems

What is your audience’s pain point? What problem are they trying to solve? If you have a solution, your audience will be interested in what you’re putting out. Everyone wants to learn from someone who has done it successfully.

Consider this:

  • How I paid off $25,000 of debt in one year
  • 5 hacks that helped me lose 20 pounds
  • How to decorate your home with $100 or less
  • Get 10,000 email subscribers without spending a dime
Think success stories based on the problems that your audience is trying to solve. Include tips, hacks and advice. Solution-based teaching content based on a real-life experience can become strong viral content.

6. Viral Content is Doable

No one will be interested in your delicious recipe if it has 156 steps. And forget DIY artwork from Pinterest that costs more to make than it does to buy. One important quality of viral content is that it’s doable.

7. Viral Content is Thrifty.

Aren’t you always trying to save a buck? I know I am. Ways to save or get more for your money can be a factor in content going viral. If your idea has a thrifty element, be sure to uncover that in your post.

8. Viral Content is Educational

What kinds of “cheat sheets” can you provide for your audience? Think about how many views a YouTuber can get for showing how to tie a tie or make scrambled eggs. What can you teach your audience today?

9. Viral Content is Inspirational

Even content that wasn’t meant to be viral can become wildly popular if it’s a good idea. Think of all those “holiday card ideas” and “maternity photo ideas” you see floating around on Pinterest. Those are people’s real family photos, and they probably didn’t expect that anyone would ever share them in that way. The most unexpected things can become sharable when it’s an idea that others want to try.

10. Viral Content is Addictive

Think about the YouTube videos, Pins or Facebook posts that keep you coming back, over and over again. What do you have up your sleeve that can make people keep coming back to your blog or social media channels?

Consider this story about a viral blog post.

The word “viral” means different things to different people. For your sake, dear reader, let’s define it as something that is extremely and abnormally popular.

One day, a blogger posted a simple and easy DIY wall art post to her blog. She didn’t spend much time on this post and she didn’t think much of it. When she checked her blog stats later that day, she saw it had generated 100,000 page views. Looking back on that post, it embodied several of the qualities for viral content defined in this list.

Remember: viral posts are budget friendly, easier than they look, solve a common problem, and are very shareable.

As always, there’s another side to this story. What about the posts that don’t go viral? Is there something wrong with them? Were they a waste of time and energy? No way! Creating a regular schedule of good quality content is more important statistically, than any viral activity ever could be.

Guest Post by Molly Beane

Molly Beane is a writer, entrepreneur, yogi, light-seeker and sober warrior. On her site,, she blogs about addiction recovery, spirituality, wellness and self-improvement. Prior to becoming a full-time writer, Molly spent 10 years as a PR and marketing executive where she contributed to Huffington Post, PR Daily and other media outlets. In 2014, she was named one of the top 25 business leaders in their 20’s by the San Diego Business Journal. She has also earned an RYT-200 yoga teaching certification. Molly is writing a memoir, her first book.

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