The Coffee Date

Social Media

How To Use Content on Different Social Channels

Social MediaLynn MayolaComment

Social media is great for establishing your brand and getting in front of more people but let’s be honest, it can be a lot to manage. There seems to be a new feature, algorithm change or platform appearing every day. How do we keep up? When you’re running an online business or blog you have to worry about emails, deadlines, branding, products, services, ads, the law, creating content and then marketing that content to make sure it’s seen, it can be exhausting.

People often say you can't use the same content for different social channels. False you can, you just can't use carbon copies it's important customize the content to the platform but that doesn't mean creating 4 or 5 totally different social media posts. Understanding the different social media channels is key in creating the perfect content for that platform.

Twitter

Twitter is all about capturing a viewer's attention as quickly as possible and with a limited amount of time. This means your tweets have to be clear, engaging and specific.

Optimized Graphics

Tweets with graphics have a much higher engagement rate than tweets without pictures so it is always a best practice to use a image in your tweets. Not only do pictures make tweets more visible but they can allow you more text. Because of the 140 character limit twitter has you might feel limited on what you can say, creating the perfect witty and engaging copy will still giving readers a clear call to action can be tricky. Using graphics that have the name of your post title or ask a question to the reader can save up space in your text while still painting a clear picture.

I create my images in Canva, for Twitter I go with two different size options to make sure the full graphic is seen and none of the text is cut off. 1024px X 512px or 800px X 800px are the options I tend to select depending on the purpose of the post.

Shorten Links

When twitter announced that it had officially stopped counting photos, videos, GIFs, polls, and Quote Tweets as part of your 140 character limit, we all rejoiced but there has been very little news of twitter giving us free space of links. If you use a program like Hootsuite, Buffer, Sprout Social or another social media scheduler then it may automatically shorten links for you but if not use a link shortener like bit.ly. Not only does this keep you under your limit but if we are being  totally honest, it just looks better.

Get Your Hashtag On

Even if you have killer graphics and shortened links you still are only going to seen by those who follow you or those who follow anyone who retweets you. Adding hashtags to tweets is a great way to extend your reach. Use relevant hashtags to help you reach the right people, if your post is about search engine optimization tips don’t use the hashtag #EmailTips. Remember not to over do it, hashtags do count against your character limits and you don’t want to waste any space or confuse your audience.

See the following example:

Adding hashtags to post

Facebook

Facebook is both an amazing thing and unpredictable thing in the blogging world. If you can get in front of your audience you can get great engagement but that’s a big if. If you have a smaller following and aren’t in a position to purchase ads you might be relying on a measly 2% of your followers seeing your posts. If you have 200 Facebook page likes and only 4 of those people see your post you want to make sure it’s engaging, clear and share worthy!

Graphics

Just like on Twitter, graphics are key for getting people’s attention on Facebook. When setting up your image for Facebook in Canva use the 800px x 800px or 940px x 788px option. Try to center text on images in case any part of the image is cut off.

Lead the Way

When it often comes to social media you have to tell people what to do. While we all hate click- bait, we can all agree we like rewards. “Click the link to read the post and get my tips for growing your brand with twitter.” Just putting a link and telling people what it is about isn’t enough. Take it a step further and tell them what you want.

Customize Post Descriptions

When you upload a blog post link onto Facebook you are able to edit the information that automatically generates. You can keep the headline the same but try to sum up the topic of the post that makes the reader want to learn more.

 

Remember Their Short Attention Span

Grab em early! While your graphic might get them to stop scrolling long enough to examine your social media post, your words are what will make them click the link. Make it intriguing but not super gimmicky.

Leave Them Wanting More

If your post can allure that whatever you are linking to will provide value or some sort of reward to the reader’s life then you are right on track. Don’t exaggerate with text like, “Never have a hangover again! Read this: (link)” if you are just going to tell them, “Stop drinking.” That my friend is called, the bait and switch. Consider thinking of the topic of your blog post and then think of the opposite side of it. Is your post about the dangers of a certain diet, you could say, “Fad diets can have dangerous results. Here are 5 simple things you can implement into your life to lose weight in a healthier way. And they don’t involve starving.”

Check out this example from Melyssa Griffin:

 

 

Instagram

Eye Catching Photos

Instagram is all about the visual, really it is, but it’s important to make sure that your images are good ones. If you are promoting a post, the image needs to be so good that it makes people stop and look. For Instagram the 800px x 800px is a great fit. You have two options when it comes your Instagram post, sharing a plain photo or a photo with text. Just make sure to use a clear photo.

Hashtags Are a Bloggers Best Friend

Hashtags are so important for expanding your reach. When sharing your post only include one or two hashtags in the original post and then comment your other hashtags under it. Remember to only use relevant hashtags don’t use #allthingspumpkin if your blog is about yoga and you don’t mention anything pumpkin.

 

Use Your Words

Because Instagram doesn’t allow you to share links in posts, interested users have to take an extra step to check out your blog post. Write text that inspires them to go to your profile and go check out your blog. Also tell them that’s what they need to do, then make sure you have the right link in your profile. I recommend having your Instagram Bio link go to your home page assuming that your newest post is featured or at the top of the home page, to make things easier on the reader.

Pinterest

The Really Pretty Search Engine

Pinterest is one of the best ways to get new people on your blog. Pinterest is considered a social media site but it also functions as a search engine. There is a lot of information on Pinterest so if you want to be successful you really have to stand out.

Be There Vertical or Be Square

It has been said a thousand times, you should be using vertical images on Pinterest. They convert higher and frankly, look better on the Pinterest feed.

Write It Out

Remember what I said about Pinterest being a search engine? The same way you optimize your blog posts for Search Engine Optimization using keywords, you should be using them on Pinterest.

Let Your Graphic Tell Them More

While Pinterest is a image results based search engine, having text on your graphic will engage more people. A lot of people just repin images of things they find “pretty,” by adding text you are declaring, “Wait, there is more than just a picture here.” So go ahead and include some engaging text.

 

So let’s recap.

You don’t need to create a totally different graphic for each social media post to share the same blog post. The trick is understanding how each platform gets engagement and making small edits. For each blog post I only make 2 images for social media.

Typically a square one for Twitter, Instagram and Facebook and a vertical one for Pinterest.

For Twitter: Remember to use your graphic to get more words in.

Facebook: Utilize the customizeable edits to the post alluring and use a image that grasps the reader’s attentions.

Instagram: It’s all about the Call to Action to get them to your bio page and pretty pictures.

Pinterest: Treat it like a search engine, optimize your posts and use vertical images.

Now go rock it!

Guest Post by : Dia Darling

 

Dia Darling is a SEO Search Specialist by day and balance blogger and time management strategist by night. Here focus is helping millennials figure out their priorities and create a schedule that works with them. You can find her tips on blogging, goal setting and time management at AllTheThingsIDo.com  

 

Follow Dia on Social Media! 

Facebook - Twitter Instagram - Pinterest

5 Secret Pinterest Tips to help you grow your following!

Social MediaDiana TrinhComment

Girl, if you're not on Pinterest right now, you're missing out on a surge of traffic.  Before putting some serious effort into my Pinterest account, I was experiencing stagnant traffic, super low engagement, and lots of stressful nights.  Seriously, having no traffic makes you question why you're even doing your blog. That all changed for me recently because I just experienced my very first viral pin!  SWEEEET!  Pinterest is literally a goldmine for your blog.  Today, I want to chat about some Pinterest secrets that you probably won't find anywhere else, so take notes!  

#1 Repin pins that already have a high pin count.

The philosophy behind this is pretty simple and it's common sense: people pin what other people are pinning. Think about it... what are typically the first pins that you repin onto your own boards?  If you're like me, you probably repin the pins on your home feed first before searching and repinning other pins.

Pinterest's algorithm favors pinners and pins that have a lot of engagement, i.e. repins, clicks to website, and likes, and these are the pins that show up on your home feed.

If you don't know what an algorithm is, let me break it down for you.  Even though I'm sure every one of you reading this is a boss in some type of way, Pinterest doesn’t judge you like normal people do.  There aren't people looking at your profile saying, "She looks hella boss, let's put her on the home feed!" Instead, they use a system of formulas that are able to distinguish influential content and people from those who aren’t as influential.  

One of those formulas includes high engagement.  So basically, the only people you're appealing to on Pinterest are your followers and anyone else who comes across your repinned content.  It's up to you to pin content that you know they'll repin, because the more your engagement goes up, the higher chances you have of having your pin on the home feed.

When you repin other popular pins, you're giving your audience a subconscious nudge to repin the same content onto their own boards.  This creates more engagement on your profile and makes you more appealing to Pinterest's algorithm!

#2 Search your keywords on Pinterest before using them in your board and pin descriptions.  

You. Need. To. Do. This.  For real, do it for all of your content. It's time consuming, but totally worth the research and time.  You want to make sure that the keywords you're using directly reflect the content you're posting.  For example, using a generic keyword like 'Instagram' can leave your pin buried under tons of pins about Instagram that have nothing to do with the content you actually posted.

Aside from that, some super generic keywords often return some pretty shady pins in the results. You want to opt for more specific keywords that people are actually searching for.  Remember, Pinterest is a search engine.  People will probably search "how to choose a theme for your Instagram feed" or "how to get more followers on Instagram" before actually searching "Instagram". If you're feeling stuck, type in the generic keyword and then use the suggestions that Pinterest gives you at the top of the screen.

#3 Pin pins that are visually pleasing.

90% of the information that we process is visual.  It's quicker to physically connect with something if you're attracted to it.  If you haven't noticed, bloggers are on a "pretty" kick right now.   We're living in a digital age where photos are perfectly styled and only the best accessories are used. Before you really step up your Pinterest game, you want to make sure you have the basics of a blog identity figured out (color scheme, logo, fonts, blog graphic composition), because if not, you may end up rebranding several times before settling on the best aesthetics for you.  You don't want to confuse your audience on Pinterest.  You want them to look at a pin and be able to recognize that it came from your brand. Here's some tips on how to compose your pins:

• If you're using accessories, make sure they complement each other.  Experiment with different prints and patterns, but make sure to stay true to your brand.  

• Create balance in your pins.  Don't off center your text unless you have another element to complement the balance.

• Don't use a zillion fonts.  Your brand, overall, should have a max of three fonts that you use.  Again, you want to be consistent in your design.

• Go to Canva for some inspiration.  Even better, create a secret board of pins that you admire.  Use these for inspiration when you're in a rut.

• Remember minimalism.  You don't want to make the mistake of having a cluttered pin.  Your title should stand out, be clear, and be compelling.

• Always use your logo or blog name in your pin.  And use catchy headlines, too! (Pins with the words "How to...", "Why", "X Ways to..." get tons of repins!)

#4 Recycle your content.

Ok, this is super important! Normally, when you pin your own content, you pin to one board and keep it moving.  My dear... you want to promote your content more than anyone else's.  What does that mean?  You should pin your content to your own blog's board, and to any other personal boards that your content applies to. So, let's say I write a blog post about starting a business on a budget.  I could pin this to my blog posts board, a business tips board, a finance board, and even on a group board for entrepreneurs.  That's four different places for my content at four different times.  

Here's the thing with Pinterest: once you pin your content, the only way your audience will see it again is if you pin it again. If you use a program for automating pinning, that’s the exception, too.  If you pin content and only one person sees it and doesn't repin it, there's no way to renew that content.  It just goes to the back of your board... with zero repins.  You have to make sure that you recycle your content to keep it alive.  Here's what I mean:

• Pin content to your own Blog Posts board - Right after publishing

• Pin content to Business Tips board - 1 week after publishing

• Pin content to Finance board - 2 weeks after publishing

• Pin content to group board - 3 weeks after publishing

This gives your audience more than once to see and repin your content!

#5 Make sure your pins lead to highly valuable content.

This should be a no brainer, but let me break it down to you anyway.  Pinterest wants people to stay on their website; however, they also want people to get value out of using their site in the first place.  Please, whatever you do, do not post pins that lead to unhelpful information, spammy links, or sites full of ads and craziness.  This goes for your pins and your repins.  It's not good for your brand or for your ranking on Pinterest.  

After being on Pinterest for a while, I can say there are some exceptions to this rule.  Food bloggers typically have no need to post crazy valuable information unless they're sharing their own personal tips.  Other than that, the recipe and a handful of drool worthy photos will suffice!  If you're running something like a business or design blog, you're going to have to work for your pins. Producing high quality content that people can actually benefit from is part of the work.

Always remember this formula when you're linking content to your pins:

ACTIONABLE TAKEAWAYS + YOUR UNIQUE PERSPECTIVE OR KNOWLEDGE + VISUALLY APPEALING GRAPHICS= Tons of pins!  Woohoo!

You want to be memorable.  You want to be known as an authority. You want your audience to trust in your word.

I hope these tips have helped you!  Follow these, and you're sure to see a change in your traffic from Pinterest and in your profile in general.  Leave a comment below and tell us which of these tips you think will help you the most!  Make sure to follow me on Pinterest, too!


Guest Post by Stephanie Rollins

Stephanie is a newly married mother of two who loves all things colorful and sparkly.  Her blog, Bosslady Dreams, focuses on how new female entrepreneurs can start their businesses and design their own gorgeous blog.  When she's not chasing her two boys, she's catching up on Netflix with a cup of green tea. 

Twitter - Pinterest - Youtube - Etsy

How to Get Started with Snapchat for Your Biz

Social MediaDiana TrinhComment
snapchat

Have you wanted to get started with Snapchat?

Seemingly out of nowhere, Snapchat has exploded in popularity lately. If you’ve been hesitant to join everyone else on the Snapchat bus, I’m here today to convince you that should definitely jump on board!

Not only is Snapchat an awesome tool for keeping up with your friends, you can use it for business as well!

Just take a look at Summer Tannhauser’s recent Snapchat stories (@summertannhaus). She does a great job merging both lots of Snaps of her (super adorable) family, plus a ton of behind-the-scenes looks into her business, which is so interesting to me! Lately, she’s been talking a lot about her Facebook ad strategy for her new automated webinar, and seeing her ideas for stuff like that has me in entrepreneur heaven.

Just like Summer, you can indulge your own subscribers in quick sneak peeks at what your life as an online entrepreneur looks like on the daily!


Still not sure if you want to get started with Snapchat?

  • 57 million Americans use Snapchat

  • The large majority of users are millennials

  • 30% of teens say that Snapchat is the most important social media channel

  • More than 50% of users visit at least once a day!


Learning how to use another new social media platform can be kind of daunting, though, I get it. Especially when it’s like Snapchat, which (I admit) is not really that user-friendly when you first try it out.

That’s why I have for you a little tutorial on how to get started with Snapchat!

 

How to Get Started with Snapchat for Your Biz

Step #1: Download the app.

Step #2: Enter in your information.

Step #3: Pick a username and password.

Step #4: Find your friends!

Here is what is basically your "profile page" on the Snapchat app. It will prompt you to add a moving-picture selfie, which is super cool and unique!

Below your photo, you have some options to view your followers, add new friends, or see your current list of friends.

This is what it looks like if you choose Add Friends:

 

There's a variety of different ways to go about adding friends, including:

1. Add by username:

Simple and self-explanatory (mine is mirandamowbray)

2. Add from Address Book:

This will search your phone's contacts for current Snapchat users.

3. Add by Snapcode:

The yellow frame around your profile picture has a code of dots that is unique to you! Taking a picture or video of someone else's Snapcode in the Snapchat app will automatically add them as one of your friends!

4. Add nearby:

Allows you to search for users in your local area.

5. Share username:

This opens up your phone's share center and allows you to email, message, tweet or Facebook your username to people.

The main feature of Snapchat is the camera:

(Please excuse my no-makeup “I have mono” selfies!)

Tap the circle to take a photo, or hold to take a 10-second video.

(If you want to use a special filter like face-swap or the flower crown, tap and hold on your face BEFORE you take the photo/video until the options pop up!)

Swipe right to add Instagram-style filters — there are some cool ones that use your location!

On the top-right, there are also a few other options, which are:

  • Stickers

  • Text

  • Freehand drawing

 

 

Now it’s time to share your photo!

On the bottom, you are given a few choices for sharing:

  • First, choose how long you want the photo to appear in your friends' feeds. (I always choose 10 seconds.)

  • Next, you can choose to save the photo on your device.

  • Now, you can either tap the square with the plus sign to add it to your "Story," or tap the blue button to send it to specific friend(s).

Here's the deal with your Story:

Each photo/video is available to view for 24 hours after you add it to your story. So your story becomes a virtual "day in the life" of yourself that's constantly changing and updating depending on what time it is. I love it!

Want to receive some Snaps too?

There are two ways you can receive Snaps:

  • Privately: Swiping left on the camera screen will open up your private messages, which will be made up of photos/videos that your friends didn't add to their Story, plus text chats that your friends have sent to you (usually in response to a photo/video).
     

  • Stories: Swiping right on the camera screen will send you to the Stories page. You can view your own Story at the top. Clicking on the options button across from "My Story" will allow you to see how many people (and who!) viewed each Snap, as well as delete or save old Snaps. Under "Recent Updates," you will see all of your friends' Stories that you haven't viewed yet!

 

Getting confused? This is what helps me!

 

Now get out there and start using Snapchat for your business! It’s an awesome tool that, in no time, you will be just as obsessed with as I am!

Got any more questions about how to get started with Snapchat? Leave ‘em in the comments below and I’ll help you out!


Guest Post: Miranda Nahmias

Miranda Nahmias is an experienced virtual assistant who runs an elite team of U.S.-based VAs in a variety of different specialities. Miranda is passionate about helping female online entrepreneurs like you get relief from administrative, social media, and blogging-related tasks.


Connect with her on social media!

FACEBOOK - TWITTER - INSTAGRAM - PINTEREST - SNAPCHAT