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Blog Tips

How to Run a Successful Blog Tour

Blog TipsDiana TrinhComment

You might have heard the buzz about blog tours, but you have one major question: what is a blog tour? A blog tour is when you ask fellow bloggers to write a post related to the book, product, program, or service that you are launching.  At the end of their posts, they will provide a brief description of whatever you are selling with a link to your sales page. In return, you will want to promote a page with a list of links to all the sites on the tour. This way, everyone gets more visitors to their sites!

Want to host your own blog tour, but you don’t know where to begin? Read on for the steps you need to run a tour of your own.

Step 0: Develop relationships

You need to develop relationships long before you think about running a blog tour. You are going to have a higher success rate if you are not asking people to participate out of the blue. Comment on people’s blog posts, talk to them on social media, and e-mail them about something inspiring they have done or just to say “hi.”

If you sell makeup, this might look like commenting on makeup bloggers YouTube videos or getting into discussions with them on Instagram.

Step 1: Brainstorm a list of topics and dates

You want to take time to plan out your tour. Grab a pen and paper and write down all the ideas you have for potential topics for your bloggers. For example, if you want to have a tour around your new lipstick, you will come up with topics like “the best lipstick colors for blondes” or “occasions to wear lipstick.” You will also want to look at a calendar to see dates that you are free. You want the tour to run a week or two, and you also want to give yourself time to prepare for the tour and to tie up loose ends after it is over.

Step 2: Choose topics and dates

You obviously will need to actually select the topics and dates for the tour. I would recommend topics that are general enough for people to make it work with their business or blog. Also, don’t choose dates where people are usually busy. For example, the holiday season is not the ideal time to run a blog tour.

Step 3: Research potential contributors

Google is your best friend here. You will want to research tastemakers in your industry and look at their policies to see if they will do blog tours. Write down the names and websites of those who are relevant and seem open to participating.

Step 4: Create a spreadsheet of potential contributors

As unexciting as it sounds, you will want to create a spreadsheet to keep yourself sane during the blog tour. Here is some basic information that you will want to keep track of in your spreadsheet:

  • The person’s name

  • The link to their website

  • When and how many times you have e-mailed them

  • Which topics and dates they picked

  • If you have linked to and advertised their post.

Click here to download the template 

Step 5: Create a packet of materials for contributors

You want to gather all the materials and resources together for your contributors.  What do you need? Well, you will need a little blurb for them to post above or below their post. The blurb usually contains a brief description of what you are selling and a link to your sales page. You will also want to include any images you want posted with the blurb (i.e. your logo of the product).  Finally, you will want to include a link to the page with all the blog posts! Be sure to attach all this information to the e-mail if people say yes to participating!

Here is a sample blurb:

This post is part of Lisa’s Luscious Lipstick blog tour! Her lipsticks come in bright, beautiful colors that will cause your confidence to blossom. You can purchase your new favorite lipstick here (hyperlink to your sales page). If you want more great lipstick tips, you can read other informative posts here (link to blog page).

Step 6: Set up a webpage for the tour

You will want to have a single page that has links to all the posts. Organize the site according to topics, and link to the blog posts as soon as they are published. Be sure to share this page with your contributors.

Step 7: Reach out to contributors

You will now want to send an e-mail to the contributors. Be sure to do this with as much time before the blog tour dates as possible. I am talking about a few months in advance.

Begin by referring to something nice on their sites or talk about a previous interaction you had with them. After that, you want to describe your blog tour and ask if they wish to participate. Ask them to choose a date and topic that would be best for them. Be sure to include all your materials and information! Conclude by thanking them for their time.

Here is an example e-mail:

Dear Molly,
Thank you for posting that wonderful eyeliner tutorial! It helped me so much! Now I feel like I can walk into the office with more confidence.
I am running a blog tour for my new lipstick line! Click here (insert a hyperlink) to check out the new products (I am particularly proud of the red lipstick). Would you be interested in participating? You would just have to write a blog post on one of the following topics:
*How to apply lipstick
*How to pair lipstick with your outfit
*How to know if you are choosing the right lipstick for your coloring.
The tour will be running from October 3-18.  If you wish to participate, please let me know which topic and date works best for you. If you can join in on the fun, I will be sure to promote your post through my social media channels. I have set up a website for all the posts here (link to the page).
If you wish to participate, I have attached all the information you will need. Please let me know if you have any questions.
Thank you for your time and consideration.
Sincerely, Lisa

Step 8: Follow-up with contributors

If you haven’t heard back from people after a week, send one follow-up e-mail.  That is it. As for those who have said yes, send them a reminder e-mail a few days before the start date of the tour.

Step 9: Advertise the tour

This is when social media and your e-mail list are your best friends. Be sure to advertise ALL the posts on your various social media channels. Also, send one e-mail out to your mailing list with a link to the webpage for the blog tour.

Step 10: Thank your contributors

Of course you want to thank people for their hard work! At a minimum, you should write them a thank-you e-mail. If you want to go above and beyond, send them a handwritten note and a gift card.

There you have it! That is how you run a blog tour. Before you know it, you will be getting more traffic to your sales page, and your contributors will be getting more visitors to their blogs! Who knows? You might inspire them to run their own blog tours, and you can participate in theirs!

Guest Post by : Sarah Fox

Sarah Fox is a novel writing coach and editor who helps ambitious authors start and complete their novels. When she is not working on her own novel, she writes for Quirk Books and Imaginary Book Club. You can find her thoughts on writing and pop culture at www.thebookishfox.com.

10 reasons why squarespace is perfect for freelancers and entrepreneurs

Blog TipsDiana TrinhComment

A couple of years back, I made a switch that saved my sanity, saved me time, saved me energy and, by its very nature, taught me a thing or two about web design.

I switched from WordPress to Squarespace.

Now, I’m not here to diss WordPress. At all. What I am here to write about is simplicity, ease, and security and why Squarespace is a great choice of web builder platform for service-based freelancers and entrepreneurs.

As a big fan of keeping things simple in my life and in my work, Squarespace helps me accomplish that. No question, Squarespace works really well for service-based entrepreneurs and I’ve whittled my list of reasons down to 10 as to why it will work for you.

1. Test Squarespace Out. No Credit Card Required.

Let’s start with the fact that you can test Squarespace out for 2 weeks before buying. You don’t even need to share your credit card details. Just sign up and get started.

TIP #1 : 

Before you sign up to test out Squarespace, decide on the goal of your website (even if you don’t have one, pretend you have a goal), gather up a few images and prep some copy. This will make it so much easier to play around with the templates, layouts and functionality.

If it takes too long to write your own copy or take your own pictures, use Cupcake Ipsum to create some fake text and Unsplash to create your own placeholder photos.

TIP #2:

Make sure your images are 1500 px wide and compressed to under 500 kb. I use TinyPNG to compress my JPEG and PNG images.

Squarespace will resize your image up to seven different ways depending on the screen your website visitors are using as part of its built in responsive design.

2. Create a Cover Page While You Build Out Your Website

So, you’ve tested Squarespace out, like it and have paid up.

But your website is not nearly ready to launch. Fortunately, Squarespace has a cover page feature.

What is a cover page?

A cover page is like a landing page. It’s a stand alone web page with a specific goal (like sign up for a newsletter, buy a course, join a webinar) and with no navigation menu to distract visitors.  

To create a cover page in Squarespace, you decide on a goal for your page, pick a template, upload an image or video, add some copy and a call to action that will help you achieve your goal, use the built in style editor to pick your brand fonts and colours and then make it live.

Simple as that.

With a cover page, your visitors will be so impressed or curious or intrigued, that they’ll do what you ask them to do:  sign up for your newsletter, contact you, book your services or head on over to your Etsy shop.

If you’ve got your images and copy ready to go, I bet you can have a Squarespace cover page up in 10 minutes. Maybe 15.

3. Gorgeous Templates + Easy, Drag & Drop Design + Starter layouts

There are nearly 50 gorgeous Squarespace templates to choose from depending on the goal of your website and what kind of functionality you need. Once you’ve signed up (trial or paid mode), you can install a template, preview it, test it out, and install other templates to test them out before making your site go live.

TIP #3:

You can change your template any time - I’ve changed mine several times - although if you’ve used any custom code, make sure to save the code in notepad or a text document as often the code gets deleted with a template change.

You also get an option to choose starter layouts for pages no matter what template you’re using.

What are starter layouts?

These are pages that Squarespace has already laid out for you with placeholders for images and text. For a DIYer who is not a designer, this is a gift from heaven! You have a choice of About, Contact, Details, Features, Images, Team and Misc pages, as well as a blank page to design yourself.

TIP #4:

A big heads up. Before you even choose a template and starter layout, you should have an idea of the pages you need, the goals for each page, some images and draft copy prepared.

Tip #5:

Pay close attention to word counts because if you have too much copy, it’ll ruin the pre-made layout designs.

It can be very frustrating to have picked out a beautiful template and starter layout that doesn’t look good once you insert your copy and images.

4. Squarespace is Mobile Responsive and Future Proof

Squarespace websites are all mobile responsive. That’s it. It’s that simple. No code required.

At least from your end.

TIP #6:

 You can test out how your site will look and function on other screens, such as tablet or mobile. This will help you determine if an image you choose - which looks fab on the desktop - is the right one if it doesn’t look quite right on mobile or a tablet.

Tip #7: 

Speaking from experience, it can be irritating to want to use an image that looks brilliant on the desktop but is cut off or shows up oddly on mobile. If you don’t know code, but really want to use the image, that’s when hiring a web developer who knows Squarespace inside and out is a good idea.

What do I mean by a ‘future proof’ website?

Future proof means that as the web changes and how people search information, shop online, book services, your website can easily change with the times.

I’ve worked with a few web designers who have been asked to redo their clients’ mid-2000s websites. Rather than redoing websites from scratch, they’ve looked at what their clients need now and, if it’s the right choice, have encouraged them to make the switch to Squarespace.

Their clients websites were static and for whatever reason, budget - the clients didn’t have the cash to employ a web-savvy person - or time - the clients are busy doing what they do best - their own work,  their websites look dated, were not mobile responsive, and had a high bounce rate.

Having a website on Squarespace means you’ll be able to take advantage of new features, design trends and up-to-date functionality. One, two, five years down the road, you’ll be able to upgrade your site without having to invest in redoing it all.

Who knows, you may decide to work with a designer for a rebrand or a web developer to add functionality or features that are not available in the templates, but you’ll have a solid foundation with your initial Squarespace website.

5. Squarespace Adds New Features Frequently

Squarespace listens to its customers (and a lot of its customers are web designers and developers who know their stuff). They roll out new features frequently.

The latest - that I know of - is being able to add video backgrounds which allows for a “powerful way to create an engaging visual experience on your website.” (Squarespace said that...but it’s true.)

As recently as this past June, you needed to create or buy code script to add video backgrounds to your website - and now, there's no need for that code. You can do  it directly in the Squarespace page settings media panel

Timing, eh.

Squarespace just keeps adding more and more cool features - that you might not ever need, but someone will.

6. It’s Easy to Add Calls to Action so Your Squarespace Website Achieves Your Goals

Think about this:  What is the main goal of your website or blog? What is the goal for each individual page?

Squarespace sites are gorgeous, but the web builder platform also makes it easy to build your site around specific goals. Gorgeous is nice and all, but, if you’re a service-based freelancer and business, is your website converting visitors to clients?

There are a few areas within Squarespace to add calls to action. You can use an announcement bar at the top of your page which you can link to a newsletter sign up, a contact form, or to a calendar to book your services.

It’s also easy to create call to action buttons that can be styled in the Squarespace style editor.

Finally, Squarespace has a form feature which lets you collect information about your potential clients and what they need from you.

All these call to action features are built in, easy to use and will help you achieve your website goals.

7. Sometimes Renting is the Best Option.

Let’s get this one out of the way. One of the biggest arguments I’ve read about why Squarespace isn’t a good choice compared to WordPress is that you rent rather than own your website.

To a certain extent that is true. I get it.

But let me say this, sometimes renting is the best option.

I rent my townhome right now. I own my furniture, but when there’s a problem with my furnace or my stove, I call up my property manager and they sort it out. They shovel snow in the winter and mow the grass in the summer, they keep the surroundings clean, they upgrade old stuff when it doesn’t work anymore. They’ve even repainted my deck.

I don’t have to do any of that.

And yes, I could get evicted. Or the rent could rise too high. But, it’s the perfect choice for me right now.

That’s kind of what it’s like for me and Squarespace. I don’t mind that Squarespace is the ‘landlord’ of my website. I own my domain name, I own my content, just like I own my furniture.

I love both the convenience of having my site hosted on Squarespace and not having to worry about upkeep.

Some people prefer owning their site and that’s totally fine. But try not to be swayed by that argument. Think about what you need right now and what you might need down the road.

If you’re on the fence and don’t have a lot of time or tech skills to deal with some pretty big problems that can come at you when you have a WordPress website (think hacking, broken plugins, upgrades, etc), then think about ‘renting.’ It’s not necessarily a bad thing.

8. Squarespace has Stellar Customer Service

Squarespace customer service is excellent. You just write them and ask for help and they’ll show you what to do or point you in the right direction.  

They also have a help page, free access to online video and print tutorials and guides and a Community Answers Forum where there are a ton of helpful developers on hand who will share what they know including code snippets.

9. Squarespace Security Gives you Peace of Mind

Squarespace’s security gives you major peace of mind.

Yes, the platform has gone down in the past - for a relatively brief spell - and sometimes when you’re working in the backend, you notice Squarespace is glitchy and that can be annoying but here’s what’s great - Squarespace is ON IT.

You don’t have to deal with these problems, you just have to wait it out.

I used to have a WordPress website, and I loved learning and tinkering with it. But I hated dealing with the broken plugins, hacking, and not very helpful hosting.  I lost my site twice to hackers despite following the instructions my host site had sent me. I spent 3 full days trying to get my own site up and running (and not being able to work as a result).

When you’re still on a low budget, having to pay savvy web developer or a security site to deal with a big time hack job is painful. So I love that Squarespace deals with that for me.

I also love how easy it is to find out what’s wrong and to be kept informed about any issues that crop up.  When Squarespace is acting wonky, you can write to customer service or check the Status Update page or their Squarespace Help Twitter Feed.

10. Squarespace Fandom is a Thing

There are a lot of Squarespace fans - copywriters, editors, graphic designers, photographers, bed and breakfast owners. You name it, there’s a service-based business person out there on Squarespace who is a big time fan.

Many web designers and developers are also fans.

They may still build WordPress websites, they can code like no one’s business, but they put their own sites on Squarespace for many of the reasons I’ve listed above - security, ease of use, new features, and excellent customer service.

So, where can you find all these Squarespace fans?

In Facebook groups.

Yep. Facebook groups.

TIP #8:  

If you’ve decided Squarespace is for you, then you’ll want to ‘meet’ these fans. You can ask them for advice and help and then, at some point, share your own knowledge to other fledgling Squarespace users.

Here are 3 Squarespace-dedicated Facebook groups that you can join where you’ll find friendly and helpful Squarespace folk.

Squarespace Rockstars

You can also find Squarespace fans on Pinterest. Like me, for example.

I created nine categorized boards dedicated to Squarespace on everything from blogging to design and SEO and code. If you’re signed up with a Squarespace account or just thinking about it, follow me on Pinterest. I regularly pin posts of bloggers and entrepreneurs who write useful tips and hacks on how best to use Squarespace.

Now, I’m curious. Do you think Squarespace will work for you? Comment below and let me know what you think?


Guest Post by: Kath O'Malley

About Kath

Hi there, I’m Kath. I’m a web and social media copywriter and editor. I also know my way around Squarespace like no one’s business.

I work mainly with Squarespace web designers to help their clients write and edit copy for their websites. No more university-length essays. Keep it short, sweet, and converting visitors to clients.

If you’re wondering how best to write copy that fits with a Squarespace template design, download my Word Count Cheatsheet and get your web copy written pronto.

If you have any Qs about Squarespace, get in touch over at:

Website:  www.kathomalley.com

Instagram:  @kathomalley

Pinterest:  kath_o_malley

(Headshot Photo by Adam Pinay at Authentically)

 

21 Tips to Increase Traffic To Your Blog

Blog TipsDiana TrinhComment

The one question I hear bloggers and entrepreneurs ask every day, is "How do I get more traffic?" Other variations of it include, "How do I promote my blog?" Where do I find readers?" And "How do I get more views on my website?"

I put together 20 tips that will help you optimize your blog or website, promote better, and get the traffic you want so that you can reach more readers and get your message out where it belongs.

1. Know Your Ideal Reader/Client-

If you don't know who you're writing for, you won't be able to speak to their needs.  Get super specific about this and develop your ideal reader into a solid persona.  

To get to know your ideal reader, start by asking these questions:

Who is your ideal client/reader?

What problem are they having right now?

How do they feel about the problem they're having?

What are their biggest fears and pain points?

How can you help them solve their problems and address their pain points?

Example:

"My ideal reader is a 30 year old woman with 3 kids, aged 6 and 12.  She's divorced, works in a department store and has a second job cleaning houses on the weekends.  She loves to draw and wants to start selling her artwork, but she's frustrated with lack of time and overwhelmed by all the technological aspects of running a business nowadays.  She reads business blogs looking for advice to get started, but mainly she's confused by all the conflicting information. She doesn't have much money, feels guilty about spending so much time and energy on her art, and is afraid that she's wasting her time.  By reading my blog and working with me, she will gain confidence and learn that she can pursue her passions without neglecting her responsibilities to her family."  (I made this up; it's not my actual ideal reader.)

You can do this over time; don't try to just plug stuff in all at once.  

What does your ideal client want most? What are her dreams and goals? What is she frustrated by or struggling with? How can you help her solve her problems?

Remember:

Your ideal reader is not a demographic.  Don't say your ideal reader is "Momprenuers age 25-40 with two kids." That's a target market.  There are tons and tons of businesswomen who fit that description and only some of them will fit your ideal reader profile.  You can target your marketing to a demographic, but when you write your content and sales copy, you'll speak to your ideal reader.

2. Develop Your Personal Brand —

Your brand is how readers/customers feel about your business and the concepts that they associate with you. It encompasses your attitude, your values, your beliefs, your style of interacting, and the mood that you set with your website and social media feeds. Brands use story, opinion, and information to establish authority and tone.  They use colors, fonts, textures, and patterns to create, enhance, and communicate the emotions that they want their audience to share.

3. Optimize Your Site's Navigation

Your website navigation can make or break you. If a person comes to your website and can't find a way around or can't figure out what your site is about, they won't stay, no matter how good your content is.

A. Organize your site menus in an intuitive manner.

Menus read left to right.  Information about what you offer your clients, your business, your blog,  and anything you're selling should come first.  

Generally, a well structured nav bar looks like this:

About page __________>Products or Services_______> Blog_____>Interactive Pages/Things You Want Readers to Engage With ;

B. Have an elevator pitch and client testimonials displayed on the front page.

Use the top sidebar positions or sections of a scrolling design to quickly let your audience know what your site is about and what to expect. Use the rest of your sidebar space to display a category tree or links to popular posts.  (If you don't have a sidebar, you can create a "Start Here" or "Best of" page that gathers your top content. ) You can also display small banners that link to opt-ins or special content.

C. DON'T overload your front page with banners, ads, a million badges for groups you belong to, or book covers for every release you've written.

4. Write/Produce Quality Content

Quality content supports your ideal reader in their journey.  These are some characteristics of quality content.   

  • reader/client focused

  • answers their questions,

  • informs them,

  • entertains them,

  • gives them insights that no one else is offering.

If it's text, it's well written and concise.  If it's video, it's free from technical problems, has reasonably good production values and you don't ramble or say "um" every sentence.  If it's an image, you own the rights or have permission to use it.  It presents information clearly, in a visually striking manner, and doesn't look like a template that you swapped some text onto.

5. Research and Implement Strong SEO Strategies

SEO means Search Engine Optimization.  It's what gets your post listed on a search page when people type in questions or keywords. SEO can make or break a blog.  It would take a whole separate series for me to cover it here, but here are a few articles that will help you:

http://www.inc.com/guide/2010/06/picking-effective-seo-keywords.html

http://websitehelpers.com/seo/choosing-good-keywords.html
 

6. Create A Promotion Strategy

Spend some time researching before you promote your blog heavily.  Learn about SEO, learn some strategies for Social Media Marketing, and find groups and events that you want to participate in.  Then sit down and write out a strategy.

Start with one subject that you want to establish yourself as an expert in. Then, think about these things:

How many posts will you make per week?

Where will you share them?

 If you're in a lot of groups and activities, pick a handful (3-5) and share consistently in them for a month before you try something else.  This will keep you from getting stressed out because you're trying to do everything at once.

Who else is posting on the same topic and how will you network with them.

This is not optional.  People in your niche who are posting on the same or similar topics can be great allies.  Don't treat them as competition.  Reach out with offers to collaborate and share their posts.  This will increase your reach and establish you as a person people can trust.  You're not just sharing your own content; you are genuinely helping your audience and fellow bloggers/entrepreneurs.

7. Post consistently

It doesn't matter if you post once a month, once a week, or 5 times a day.  What matters is that you plan enough content in advance and stick to a consistent schedule.  It's true that posting more often will get you more views, high quality content is what counts.

8. Create Shareable Graphics

Have a page with images and link code for people to share your blog.  Have images for each of your posts that are optimized for different social media sites.  Using the right size and orientation will help your posts get noticed.  

9. Use Passive Promotion Strategies

Put links to your blog's promo pages or opt-ins on all of your social media profiles.

10. Have Social Media Sharing Buttons Visible On Your Site

Squarespace and many Wordpress themes provide these for you.  If you don't have a theme that offers them, install the Jetpack or SumoMe plugins.

11. Have Popular Content Visible In Your Sidebar

or create a "Best of" section of your site if you don't use sidebars .  Link to your category tree, your favorite posts or your top posts.  This will help keep readers on your site once they've clicked a link.

12. Use Your Social Media Channels

Share your posts frequently and don't forget to re-share old posts.  In Wordpress, you can install the Revive Old Posts plug-in that will retweet any post that's over a month old.

13. Promote Your Blog Strategically—

Most new bloggers write a post, then either don't share it on Social Media at all or they frantically share it to every feed, group thread, Pinterest Board, etc, they can find.  Before they know it, they're exhausted, and nobody's engaging with their posts, so they give up.

Here's how to strategically promote your blog:

A. Research Your Ideal Reader and Target Markets.

Find out where they hang out online.  

B. Choose 3-5 sites or groups that you know your ideal reader is hanging out on.

 Learn the rules to those sites.

C. Engage before you promote.  People are more likely to read posts if they recognize you.  

I skim threads looking for fresh content to share with my audience every day.  Names I recognize get first priority.  If you know that you're planning a series of blog posts about how to choose a winter coat, offer tips and value about winter apparel in addition to your post.

D. Work slowly to build optimal engagement on each post.

 Share and promote when you have time to reciprocate views and comments with others. Keep track of where you share your posts by creating a reusable checklist.

E. Rotate which blog posts you are sharing according to themes and trends.

If you notice a lot of people asking about how to choose a web host and you have a post about that, share it, even if it's older.  You don't have to wait until someone asks, just treat it the same as you would a new post.

F. Periodically reshare popular posts.

G. Create followups to the popular posts and share both again.

14. Syndicate Your Content

Create free accounts on those sites like Medium, BlogHer and SheKnows.  You can repurpose old content from your blog there and link to the original posts in the text.  

There's a common misconception that re-posting content on different sites will hurt your SEO ranking, but that's only the case if you have duplicate content on your own site, and even then there are exceptions.

Here are three reputable sources you can check out for more info on how duplicate content works:

https://blog.kissmetrics.com/myths-about-duplicate-content/

https://ahrefs.com/blog/duplicate-content-myth/

http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459

15. Network with Other Bloggers

Internet culture is about relationships. It's about sharing information and helping one another. It's NOT about creating a little club where you have a captive audience for your products and get to talk about yourself all the time.

The more you reach out to help people--GENUINELY--the more street cred you have in the online world. The more people see you actively helping others, the more they trust and respect you.

The more that happens, the more they will naturally want to help you. By sharing your content, promoting your books, and building you up. The more people will read and listen to what you have to say.

16. Join A Blogging Event

There are blogging events for just about anything you can think of.  Participating in them can help you form connections with other bloggers and get your content in front of people who share the same interests that you have. Wordpress.com hosts a list of active blogging events, and you don't need to be a Wordpress blogger to participate!

17. Create A Blogging Event

If you can't find an event that suits your needs, start one!

18. Seek Out Guest Post Opportunities

Bloggers post notices about guest opportunities all over social media. Search #guestpost on Twitter or skim collaboration threads in Facebook groups.  

19. Allow Guest Posters on Your Blog-

My blog, Hardcore Hope features guest writers every month (sometimes more) this brings in a constant stream of new visitors to my site and many of them stick around.

20. Research trending topics and current events-

Check news sites, social media, and popular aggregates for trending topics.  You can also try Quora or Buzzsumo to see what questions are being asked on popular subjects.  Incorporate them into blog posts to boost your traffic but make sure you're covering topics that you would normally write about anyway.

21. Quote popular bloggers in your niche, then tag them on social media-

This gets you in front of a larger audience super quick and if the influencer likes your post, they may link back to you, boosting your SEO ranking.


Guest Post by: Rose Fischer

Rose B. Fischer is an avid fan of foxes, Stargate: SG-1, and Star Trek. She would rather be on the Enterprise right now.

Since she can’t be a Starfleet Officer, she became a speculative fiction author whose stories feature women who defy cultural stereotypes.

In her fictional worlds, gender is often fluid, sexuality exists on a spectrum, and “disability” does not define an individual. Her current project is The Foxes of Synn, a low-tech science fantasy serial.

By day she runs Hardcorehope.com, a resource and support site for survivors of child abuse and domestic violence.

To support Hardcore Hope, Rose has a paying gig as a Digital Creativity Consultant. She works with female and nonbinary creatives to help build powerful online presences that remain in line with her clients' artistic visions.

Check it out at evilgenius.rbfhub.com

She also runs a Facebook group, Empowered Creative Women: Live the Life you Want. The group is for authors, story-focused bloggers, and creative entrepreneurs. They're focused on personal development, intentional living, and helping one another meet their goals.